Doriano DeRosa of the famed Italian family and namesake bicycle brand started a new company, BIXXIS, with his daughter Martina, that focuses on handbuilt titanium and steel frames. He returned to NAHBS for the second time since launching the company in 2015.
Anticipating a market shift toward steel frames, the storied Italian brand is bringing all its frame production back in house, offering custom options, and is renewing its relationship with Columbus. Alessandro Battaglin explains the changes.
Renowed Italian frame builder Doriano DeRosa split from the family bicycle business in 2015 to continue the artisan tradition of handbuilt custom frames. For his daughter, Martina, this presented both opportunity and challenge.